- **Depth over Breadth**: Creating long-form, expert-driven content.">The Search Revolution
Google's SGE and other AI search engines are changing the rules. If your content can be summarized in a simple paragraph by a bot, you've already lost.
### Building Topical Authority
The goal in 2025 isn't to rank for "web design," it's to be the definitive source for "secure digital ecosystems for insurance agencies."
- **Depth over Breadth**: Creating long-form, expert-driven content. - **Zero-Click Strategy**: Providing value directly in the snippets while driving deep-dive traffic to your site. - **Technical Excellence**: Page speed and core web vitals are now the 'admission fee', not the 'edge'.
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